Let me first just say that someone should study the couples who married on the omni-lucky day that was 7/7/7. Is it really lucky? Will more of the brides and grooms stay together? Will they stay together longer? Will they be happier? I'm just curious and the results may surprise us all.
Back to business: We had two brides come in this evening. Both arrived early (Don: That's a good thing.) and both were scheduled for 2008. I've heard the spiel probably ten times by now. A lot of it is the same: here are the albums, here is a contract to peruse. But I'm always pleased by the amount of personal attention he gives each bride. Even before he knew he had a sale with our first bride and her mother he was giving names of justices and caterers he thought would fit the couple's budget and style. He doesn't sound like a salesman. He reminds me a lot of a father of the bride only he's uniquely different in that this FoB has been doing this for (Don, how many years have you been shooting weddings? Don: 55, what are you writing?) 55 years.
This style of parenting-photography is also reflected in the monthly newsletters we send out. Don actually commissioned a bride-to-be to write articles detailing ways to make a wedding stress-free. July is Bridesmaids. It's not even about photography! Just helpful hints to make the bride's day go smoothly. Don doesn't send these little informational brochures out to only his contracted brides but all of the brides who visited the bridal show and left an email address. I've found that to be Don's basic underlying mantra: If it makes people happy...DO IT!
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